About R for Rabbit

Rabbit About

Made By Parents, For Parents

Welcome to R for Rabbit, where parenting meets purpose, innovation meets intuition, and babies call the shots (as they always intended to)!

Our Story

Built on Love Fueled by Parenthood

Story_1
In 2014, two first-time parents, blessed with a beautiful daughter, were hit by an all-too-common parenting struggle of choosing between safety and style!
Story_2
Rather than settling for less, they rolled up their sleeves and gave birth to their second child - R for Rabbit.
Story_3
What began as a mission to create safe, stylish baby gear for Indian parents, quickly turned into a movement trusted by over 5 million families (and counting).
Parenthood desk
Parenthood mobile

Our Journey

From Diaper Dilemmas to D2C Trailblazers

200+
Rabbits
3000+
Retail Presence
Trusted by
5M+ Parents

From two founders to a powerhouse team of over 200 parenting warriors, we have grown a lot! We have also teamed up with over 3000+ offline channels, built a robust digital presence, and earned the trust of millions. But our mission hasn’t changed: Make Parenting Easier, Safer, And Way More Fun!

Our Philosophy

Safety is Our Superpower

We don’t just design baby products but engineer peace of mind.
At R for Rabbit, safety is the rule, not the feature! Every product is rigorously tested, quality- checked, and approved by real parents before it makes it to your nursery.
Because we know you deserve gears that keep up with their energy and your standards!
Tested
Quality Checked
Approved

What We Offer: The Full Parenting Toolkit

Our product range encompasses

Baby Gears

Baby Gears
Kids Ride-On

Kids Ride-On
Kids Furniture

Kids Furniture
Tricycles

Tricycles
Think of us as your parenting co-pilot!
Always one step ahead of a meltdown!
Support & Inspiration

Not Just Products

- Support & Inspiration
Parenting is magical and overwhelming at the same time! That's why we go beyond products.
We are here with tips, insights, and real-talk support to help you through the wonderful mess of toddlerhood through monthly newsletters, social media, blogs, online parenting community, and more.
Follow us for mindful parenting advice from experts, relatable content, fun activities, and of course, adorable baby moments!

Awards, Applause

& A Little Bragging
We don’t do it for the trophies, but hey! They look great on our shelves! Here’s a glimpse of the love we have received. And many more.
Awards and Recognition
Support & Inspiration

Looking Ahead

Responsibilities Start Young
We are building more than a brand; we are shaping the future of the baby company sector by collaborating with parents to test our ideas, and support causes that matter.
Because creating a better tomorrow begins with how we raise our babies today!

R for Rabbit - For every baby. For every parent. For every beautiful, messy, and joyful step of the parenting journey.