About R for Rabbit

Brand By Parents, For Parents


Established in 2014, R for Rabbit is built out of actual parenting concerns faced by our founders when they were blessed with a daughter. The lack of safety-certified and good quality products in the market is what led our founders to enter the entrepreneurial ring and bring premium quality, comfort and convenience at the right price for all babies.


From 2 founders to a strong team of over 200 employees, R for Rabbit has come a long way. By identifying all the gaps in the market and researching with actual parents, we have been on a mission to solve every parenting issue when it comes to baby products. Today, with more than 2000 offline channel partners and a strong presence across various digital platforms, R for Rabbit is loved by more than 2.5 Million parents and has helped them make their parenting journey amazing!


True to parental nature, our number one priority has always been safety. At R for Rabbit, we believe that every child deserves the best and the safest for their childhood. And to ensure the same, our products are not only safety-certified and quality checked, but tested and approved by parents themself.


With innovation driven research as our motto, we have widely expanded our product portfolio over the years to cater every parenting need. With products like Baby Gear, Kids Rideons, Nursery, Baby Feeding and Baby Diapers, Baby Care Range etc; today R for Rabbit is synonymous to a go-to brand for all things baby.