Toothpaste
BioMimic Kids Toothpaste - Strawberry Bubblegum Flavor - Fluoride Free With Xylitol and Lactoferrin
What parents keep coming back for — our most-loved pieces.
Shop bestsellers →The latest arrivals at R for Rabbit.
See what's new →Today's featured pick, for today only.
See today's deal →Thoughtful gifts for little ones and new parents.
Explore gifting →The tee they’ll live in; built with keeping safety in mind.
The most-reached-for t-shirt is also the most-worn and most-washed, and its shoulder snap sits right beside a baby’s cheek. So R for Rabbit held it to the full standard: AZO-free dyes, metal-free trims, a pH-balanced finish, and a corrosion and rust-resistant snap that stays safe however many times it’s opened, closed, and washed.
Then, the softness that makes it the favourite. R for Rabbit’s Half Sleeve T-Shirt is made from Micro Modal, a fibre derived from beechwood pulp, that feels cloud-soft on skin, breathes easily, and absorbs moisture through long days of play. The purposefully designed shoulder snap button makes dressing gentle for the little ones, and a smooth binding finish sits softly at every edge. Durable and long-lasting with colour and shape retention, it looks as good after the twentieth wash as the first.
Purposeful design means R for Rabbit didn’t add anything a t-shirt doesn’t need - just the softest fabric, the details that make it easy to wear, and the safety underneath both.