While Travelling With Kids #ChildSafetyMatters


Our Initiative

We adults have so many rules & regulations to follow when we’re driving. But did you know that there are special rules to follow when travelling with a kid? No right. This is why we at R for Rabbit, in collaboration with Jeep India, have taken this responsibility to educate all the parents about the importance of a car seat/safety harness when a baby is onboard. Our fun and quirky campaign is a take on what all of us humans desire recognition and appreciation of efforts. We see the parents are not only following all the rules for their safety but are aware of rules for their baby’s safety as well. This leads to appreciation from the cops to the parents. We urge you to give us the opportunity to appreciate you as well.

Importance of Road Safety Awareness

Through this campaign, we want to raise awareness of the importance of road safety when travelling with kids because #ChildSafetyMatters. As per Indian Motor Vehicle Act 2019, it is mandatory to use a safety harness/car seat/child restraining system when travelling with a child.

“Child safety is a matter that cannot be overlooked, especially regarding road safety. We as a brand are committed to offer products for children which are safe to use and therefore, it also becomes our responsibility to educate our audience regarding the road safety of their children. To represent the concern amongst our users, we developed our CSR campaign #ChildSafetyMatters, emphasizing child safety while driving and how kids car seats play a crucial factor. We are delighted to collaborate with Havaldar Amol Kamble for our campaign. His expertise and dedication to protecting children make him an ideal partner for this initiative, and we expect to widen our voice with our relevant audience” said

Mr. Kunal Popat, Founder of R for Rabbit.

Ministry of Road Transport & Highways

Section 194B. : Use of safety belts and the seating of children.

194B. Use of safety belts and the seating of children.

(1) Whoever drives a motor vehicle without wearing a safety belt or carries passengers not wearing seat belts shall be punishable with a fine of one thousand rupees.

Provided that the State Government, may by notification in the Official Gazette, exclude the application of this sub-section to transport vehicles to carry standing passengers or other specified classes of transport vehicles.

(2) Whoever drives a motor vehicle or causes or allows a motor vehicle to be driven with a child who, not having attained the age of fourteen years, is not secured by a safety belt or a child restraint system shall be punishable with a fine of one thousand rupees.




Transport Research Wing of the Ministry of Road Transport and Highways (MoRTH) released the annual report on Road Accident Deaths in India for 2019.

The report revealed that 11,168 children were killed due to road crashes in 2019, that is, 31 child deaths every day. Child deaths increased by 1,191 (11.94 percent) over the previous year.

Choosing the right car seat for your baby is a crucial decision that ensures their safety and comfort while traveling. With a wide variety of options available in the market, it's important to consider certain factors before making a purchase.